The Untold Story Behind
B&G MILLS
How trained medical doctor exposed Tanzania's food industry secrets and building the country's most Transparent food company
Discover why 12,847 families switched from supermarket brands to our farm-direct sunflower oil and maize flour – and why Big Food companies don’t want you to know our story.
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Satisfied Customers
Partnering with many farmers.
6 Years. zero complaints. 12,847 happy customers.
That’s not luck. That’s what happens when you control every single step of production.
The shocking discovery that started everything
2019: The Investigation That Changed Everything
It started with a simple question from my 8-year-old daughter: “Baba, why does our ugali taste different every time?”
That innocent question sent me on a 6-month investigation that exposed the shocking truth about Tanzania’s food supply chain. What I discovered will make you question every product in your kitchen right now.
What I found at 23 different mills across Tanzania:
- Mixing different grain qualities: Premium maize mixed with low-grade grain to cut costs
- Unknown storage conditions: Some flour had been sitting in warehouses for 8+ months
- No traceability: Not a single mill could tell me which farm their grain came from
- Chemical treatments: Preservatives and bleaching agents were standard practice
- 17 middlemen on average: Each adding 15-30% markup to the final price
The sunflower oil industry was even worse. I traced one bottle from farm to shelf – it passed through 22 different hands and was stored in conditions that would shock you.
That's when I made a decision that would change thousands of lives...
How We Built Tanzania's First 100% Transparent Food Company
The B&G MILLS Revolution
“What if families could know exactly where their food comes from, who grew it, when it was processed, and how fresh it really is?”
Direct Farmer Partnerships
We know all 847 farmers by name. We visit their farms. We pay fair prices directly.
Our Own Processing Facility
Every kernel of maize, every sunflower seed is processed in our spotless facility.
Direct-to-Consumer Delivery
No middlemen. No warehouse storage. Fresh from our facility to your kitchen.
The Result?
Food purity you can actually verify
Every product comes with
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Exact farm location where ingredients were grown
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Farmer's name and contact information
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Quality test results from our lab
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Harvest date and processing date
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Complete ingredient transparency
What this means for your family
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No mystery chemicals in your food
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Save 34% on average vs. supermarkets
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Maximum freshness guaranteed
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Support local farmers directly
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Factory tours welcome anytime
- Same-day delivery
- Pay on delivery
- 100% satisfaction guarantee
10 years of building trust, one family at a time
The milestones that prove we’re not just another food company.
2014 The Investigation & Decision
After discovering the shocking truth about Tanzania’s food supply chain, we made a commitment: build the first 100% transparent food company in the country. Started with 12 farmers and a small processing facility.
2015 First 100 Customers Prove Our Concept
Word spread fast. Families loved knowing exactly where their food came from. Our customer retention rate hit 97% – almost unheard of in the food industry. Expanded to 47 partner farmers.
2016 - 2019 The Quality Milestone That Shocked Us
Reached 5,000 customers with zero quality complaints. Zero. This convinced us we were onto something revolutionary. Launched our animal feed division using processing by-products.
2020 - 2022 Scaling Without Compromising
The challenge: How do you grow to serve 5,000 families while maintaining our quality standards? Solution: Invest heavily in our own processing facility and direct farmer relationships. Partner farmers grew to 312.
2023 The Restaurant Revolution
Dar es Salaam restaurants discovered us. Our consistent quality and 34% cost savings compared to traditional suppliers made us the preferred choice for quality-focused establishments. Serving 8,500 customers monthly.
2024 The 10,000 Family Milestone
Reached 10,000 regular customers while maintaining our zero complaint record. Launched same-day delivery across all of Dar es Salaam. Partner farmers now number 847.
2025 Today: 12,847 Families Trust Us Daily
We’re not just a food company anymore. We’re a movement. 12,847 families choose transparency over mystery ingredients. 847 farmers get fair prices directly from us. Zero complaints in 6 years proves our model works.
The Doctor's Dream That Changed Everything
Dr. Joseph Yuda Msofe had a vision that seemed impossible: What if Tanzanian families could access truly natural, chemical-free food without paying premium prices?
As a trained medical doctor specializing in nutrition, Dr. Msofe witnessed firsthand how processed foods were destroying his patients’ health. Chemical preservatives, artificial additives, and contaminated processing methods were creating a health crisis that could be prevented.
In 2021, he made a decision that would change thousands of lives: He invested everything into building Tanzania’s first 100% natural food processing facility.
The result? Over 50,400 families now feed their children food they can actually trust.
Real Stories from 12,847 Families
Why families switch to B&G MILLS and never go back
Sarah Kimaro
I used to buy different flour brands every month because the quality was so inconsistent. Since switching to Global flour 2 years ago, my ugali is perfect every single time. My children actually prefer eating at home now instead of restaurants.
James Mwanza
As a restaurant owner, consistency is everything. B&G Mills delivers identical quality every single delivery. My food costs dropped 28% and customer satisfaction increased. I even take customers to tour their facility - it's that impressive.
Dr. Patricia Mbwilo
I visited their facility and met the farmer who grew my maize. I actually know where my food comes from! That's something no other company in Tanzania can offer. My whole extended family has switched.
